Cuatro Esquinas, 2013
When Jorge took over Cuatro Esquinas, he had no idea what he was getting into. Middle-aged and with no previous experience, his background as a florist in the city didn’t give him much hope. The hyperinflation of 1990s Argentina left him with nothing, so he had no other option but to take over the establishment, located thirty kilometers from the nearest town, in a crossroad. The night before opening, while he was cleaning up and arranging the merchandise, he thought to himself that this was the biggest mistake of his life. But he was proven wrong. The next morning, Jorge woke up ear- ly and went to unlock the door and open the windows. What he saw perplexed him: there were dozens of gauchos waiting outside, ready to have an early drink, get some food, buy provisions, or simply to socialize.
Rte 74 and Rte 30, near Tandil, Buenos Aires Province